Michelia Miles, Trade Aid's Development and Education manager with her favourite fair trade product #LiveFair #OneProductAtATime
Calling all fair trade superheroes
Tags:
campaign, Fair Trade, WFTO, World Fair Trade Day, World Fair Trade Organisation
April 23, 2018
Calling online superheroes!
In the lead up to World Fair Trade Day on 12 May 2018, we are participating in a social media action to promote fair consumption through the message ‘Live Fair, one product at a time.’
We are inviting New Zealand’s fair trade online community to help spread the #LiveFair message.
Live Fair – is a call to a lifestyle change, particularly the consumption choices of consumers. The message encourages people to live fairly by increasing their purchasing of fair trade products one at a time.
One product at a time – suggests a process that is more sustained and lasting.
We want you to take pride in your fair trade purchases and help spread the word by showing New Zealand how easy it is to #LiveFair #OneProductAtATime. Check out some of our fair trade superheroes here>
Some easy options to use your social media powers are:
- Visit your local Trade Aid shop before World Fair Trade Day and ask about the #LiveFair promotion. Take a picture of yourself and your favourite fair trade product, with the #LiveFair signs, and share them to your social media profiles (using the World Fair Trade Organization’s hashtags #LiveFair #OneProductAtATime and #FairTradeDay).
- Visit your local Trade Aid shop on Saturday 12th May (World Fair Trade Day) and ask about the #LiveFair promotion. Take a selfie with your favourite fair trade product and the #LiveFair selfie frame and share them to your social media profiles (using the World Fair Trade Organization’s hashtags #LiveFair #OneProductAtATime and #FairTradeDay).
- On your mobile phone, use the Live Fair Facebook camera effect to take photos and videos with the #LiveFair frame. You can use the camera effect for your Facebook, Twitter and Instagram posts.
- When you’re posting to your social media profiles use the World Fair Trade Organization’s hashtags #LiveFair #OneProductAtATime and #FairTradeDay to spread the word
Can’t get to your local Trade Aid shop but want to participate? Not a problem! Just download the “Live Fair” signs and print them at home. Take a picture with your favourite fair trade product and follow the instructions outlined above. Or, you can send it to us at marketing@tradeaid.org.nz with your name and a brief comment about why you choose to live fair. Please note if you send us images they may be shared via our social media channels.