We’re Saying No to Black Friday

You won’t find a Black Friday sale here; we don’t believe in them. We’re saying no to big sales because mass-consumerism makes an unfair world.

Black Friday is a one-day sale, held on the last Friday of November every year. Having originated out of the US, Black Friday has spread to become a major retail event around the world. The day promotes big savings and kicks off the festive trading season. Black Friday has become New Zealand’s biggest sale event.

The day has grown over time to become a frenzied event where customers will do anything to get their hands on goods. This has led to violence, death and injuries overseas. This is not the buying culture we’d like to see here. Buying cheap allows big retail to squeeze the little guys and our local industries, who can’t compete with such big loss-leading sales.


We’re Saying No to Black Friday…

We believe in the power of every single person to change the future. Every positive choice makes the world a little better. Because small steps lead to big change.

Covid has changed the world and our culture. Kiwi values have brought us together and reminded us we can unite. This pause on life has given us time to reflect on what is truly important. It’s time to build back better and fairer. With this comes an opportunity for us to rethink our buying decisions, be intentional and put our valuable dollars to better use, to change Aotearoa for good.

Since 1973, Trade Aid has proven a successful business model where equity, accountability and creating fairness in trade, is at the heart of what we do. It’s possible to know how your products are made, eliminate any found risks and pay trading partners, artisans, and producers properly for their goods, all while being fair to your staff and remaining affordable to your customers. This style of business should be standard practice and kiwi customers deserve that.

Help us to level the playing field with intentional shopping and join us in championing a world where trade is fair and sustainable for all including for, our trading partners, artisans, and producers.

Buy good. Live green. Be kind. Speak up. Make change.


…and Here’s Why

  1. We believe mass-consumerism hurts people and our planet.
  2. We believe customers deserve products that are ethical.
  3. Buying cheap allows big retail to squeeze the little guys.
  4. Buying cheap can cost the earth.
  5. Our trading partners, artisans, and producers deserve to be paid properly for their goods.
  6. Paying fairly lets our local businesses thrive.
  7. Purposeful shopping is kind shopping.
  8. Supporting equity is the right thing to do.
  9. Sustainability helps individuals and communities to thrive.
  10. It’s time to simplify and build back better.

We’re Saying Yes!

  1. We’re Saying Yes to building back better
  2. We’re Saying Yes to fair wages
  3. We’re Saying Yes to local businesses thriving
  4. We’re Saying Yes to supporting producers, artisans, and trading partners
  5. We’re Saying Yes to fair prices all year round
  6. We’re Saying Yes to equity
  7. We’re Saying Yes to ethical products
  8. We’re Saying Yes to purposeful shopping
  9. We’re Saying Yes to small steps making a difference
  10. We’re Saying Yes to making a happy Aotearoa
  11. We’re Saying Yes to community
  12. We’re Saying Yes to a world where trade is fair and sustainable for all

Join us for a Cuppa!

On Black Friday, our stores won’t have any hustle and bustle. Being mindful in our lives is required, especially around this busy time of year. Slowing down helps us to be thoughtful with our spending. So what better way to relax than to have a cuppa? If you’d like some respite, come into the store and we’ll be giving out tea samples for you to take a load off too. There’s nothing that can’t be solved over a good cuppa tea.

Help us to level the playing field with intentional shopping and join us in championing a world where trade is fair and sustainable for all.