Made fair

The way we trade helps producers improve their lives.

At Trade Aid, we do things a little differently than your average business. We champion an alternative way of trade – a fair way.

The World Fair Trade Organization’s (WFTO) ten principles of fair trade form the basis of all our work. This means that our trading partners benefit through our trade from the fair and stable prices they receive for their beautiful products. But it doesn’t stop there, fair trade enables our trading partners to invest in a variety of capacity building activities and resources, including training, health facilities, environmental initiatives, and educational services for their members. This type of trade helps producers improve their lives.

Using the WFTO’s fair trade principles and our own Charter, which guides our work and decision making, we focus on bringing change through long-term partnerships based on honesty, transparency and equality.

Guaranteed fair trade organisation

Trade Aid is accredited by the World Fair Trade Organization’s (WFTO) Guarantee System, the first international fair trade system that verifies organisations’ compliance with all principles of fair trade.

This is the first system that is able to deliver the promise of fair trade compliance throughout the entire supply chain.

Developed by a group of experts in the field of fair trade monitoring and verification, the major aspects in the development of the Guarantee System were credibility, sustainability and robustness of the system.

This accreditation means that when you buy products from Trade Aid you can be assured that fair trade is implemented in both the supply chain and the practices of our organisation. How great is that?

You can read more about the Guarantee System here.

The key principles of fair trade

The World Fair Trade Organization has created ten principles that Fair Trade Organisations must follow in their day-to-day work, and carries out monitoring to ensure these principles are maintained. At Trade Aid, these principles guide our work and decision making:

1. Creating opportunities for economically disadvantaged producers

Fair trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers who have been economically disadvantaged or marginalized by the conventional trading system.

2. Transparency and accountability

Fair trade involves transparent management and commercial relations to deal fairly and respectfully with trading partners.

3. Trade relations

Fair trade organisations trade with concern for the social, economic and environmental well-being of marginalised small producers and do not maximize profit at their expense. They maintain long-term relationships based on solidarity, trust and mutual respect that contribute to the promotion and growth of Fair Trade. An interest-free pre-payment of at least 50% is made if requested.

4. Fair payment

A fair payment is one that has been mutually negotiated and agreed by all through on-going dialogue and participation, which provides fair pay to the producers and can also be sustained by the market taking into account the principle of equal pay for equal work by women and men. The aim is always the payment of a Local Living Wage. Fair payment is made up of Fair Prices, Fair Wages and Local Living Wages.

5. Child labour

Fair trade organisations respect the UN Convention on the Rights of the Child, as well as local laws and social norms in order to ensure that the participation of children in production processes of fairly traded articles (if any) does not adversely affect their well-being, security, educational requirements and need for play. Organisations working directly with informally organised producers disclose the involvement of children in production.

6. Non-discrimination, gender equity and freedom of association

The organisation does not discriminate in hiring, remuneration, access to training, promotion, termination or retirement based on race, caste, national origin, religion, disability, gender, sexual orientation, union membership, political affiliation, HIV/AIDS status or age. Fair Trade means that women’s work is properly valued and rewarded. Women are always paid for their contribution to the production process and are empowered in their organisations.

7. Working conditions

Fair Trade means a safe and healthy working environment for producers. Working hours and conditions comply with conditions established by national and local laws and International Labour Organization conventions

8. Capacity building

Fair trade is a means to develop producers’ independence. Fair trade relationships provide continuity, during which producers and their marketing organisations can improve their management skills and their access to new markets.

9. Promoting fair trade

Fair trade organisations raise awareness of fair trade and the possibility of greater justice in world trade. They provide their customers with information about the organisation, the products, and in what conditions they are made. They use honest advertising and marketing techniques, and aim for the highest standards in product quality and packing.

10. The environment

Fair trade actively encourages better environmental practices and the application of responsible methods of production.

Our charter


A world where trade is fair for all.


To improve producers’ lives through our trading relationships and to raise the level of knowledge of trade justice.

  • To trade with integrity according to fair trade principles
  • To educate about trade justice
  • To demonstrate and inspire others with our equitable trading practice