DVD exclusively available in NZ at Trade Aid shops

Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.

But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse's journey to London and Seattle, the enormous power of the multinational players that dominate the world's coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.

Find out more about the film at www.blackgoldmovie.com

WHAT CAN YOU DO?

• buy BLACK GOLD from a Trade Aid shop
• drink fair trade coffee -
  • receive a 25% discount voucher off Ethiopian Yirgacheffe coffee from Oromia - the new single origin coffee in Trade Aid shops - with your purchase of the BLACK GOLD DVD
  • find the outlets near you where fair trade coffee is available
• watch the trailer for BLACK GOLD
• Use the Black Gold coffee calculator and see where the money you spend on coffee goes
• download the BLACK GOLD discussion points from Transfair
• start the debate - are you being fair?